What Women Want
By Irene Segal
Women in business and the professions continue to change the face of the North American economy. Women are
starting more businesses than men and are twice as likely to remain in business than their male counterparts.
Career women are thriving and are making a positive impact on the economy. We now represent 55% of university
graduates, and 58% of new entrepreneurs, and yet the greatest challenge women now face is having less financial
security than in the past. The biggest hurdle women have to climb is being able to reach old aged without depleted
resources or not having enough money to live out their lives.
Women statistically live longer than men, yet they continue to invest less and most are not adequately prepared
for retirement. At the same time, women still on average work fewer years than men and make less money than a man.
Women need to plan for financial security and prosperity. They must have a proactive plan to get there.
Let’s look at some of the gender specific statistics reflecting the particular financial considerations and
challenges facing women today:
Most women outlive most men by 7 years; however they will be in the workforce on average 11 years less than
their male counterparts due to child bearing and rearing women will require 20% more money than their male
counterparts in order to compensate for shorter work years and longer life span. (source: 1999 US census)
90% of all women will be single for a great part of their adult life due to divorce, widowhood or never
marrying. Over one third of marriages end in divorce, while second marriages have an even worse rate of
success. (Source: US Census 1999)
The average age of a widow is 58. 43% of women over 50 say they are putting together a retirement financial
strategy (source: Lovett-Reid Research)
Women in their 50’s and 60’s are at the height of their earning power. (source: Lovett-Reid Research)
Two thirds of people over the age of 75 will suffer an illness or disability; most of these individuals
will be women.
The average woman has less insurance coverage than the average man does, although her economic requirements are
on average greater than those of men.
Most women business owners, unlike their male entrepreneurs, tend not to have inherited or bought an
Women over 70 are twice as likely as men to live in poverty. (Source: US Census 2000)
Solid proactive financial planning for women must address women’s gender specific realities and obstacles:
The importance of a retirement plan reflecting the gender specific hurdles that must be overcome by women.
Proper insurance planning and coverage is especially important for women, who will by and large work fewer
years, accumulate less retirement/pension benefits and live longer than men.
Women must become financially aware and seek professional financial planning advice. The North American
publishing industry has reacted to the quest for financial knowledge by releasing more than 200 books about
financial planning for women in the past year.
Most women will face greater financial challenges than their male counterparts. The good news is that women's
attitudes about money and investing are starting to change to reflect these glaring economic realities. The even
better news is that Canadian women are beginning to recognize that they must work with the financial planning
issues that confront them, in order to secure a happy and prosperous future for themselves and their
Women are the masters of their own financial destiny. We can no longer depend on the government, our partner,
child (children) to sail our economic ship into a secure and prosperous sunset. Women must achieve financial
security and success by being aware of where we are financially, where we want to go and how we can get there.
The following financial test will provide greater clarity as to where your financial feet are planted. Remember
that there are no wrong answers to this quiz, only proactive solutions to help you achieve security and prosperity.
I welcome you to send me your quiz along with your questions and I will be pleased to meet with you at no cost, no
obligation to review where you are now, where you want to be and how we can get you there.
A SELF-DIAGNOSTIC TEST TO DETERIMINE IF YOU ARE ON THE RIGHT FINANCIAL TRACK:
I do not know my monthly expenses and net worth.
I do not have a proactive financial plan that addresses my goals and objectives and is inclusive of an
investment plan, an insurance plan, a retirement plan and an estate plan.
I have not addressed the most tax effective way that I can save money.
I do not have a plan for putting money aside for investment each month.
I do not have a will.
I do not understand what taxes will be payable upon my death or understand what probate fees are.
I do not know if I have the appropriate insurance coverage (life, disability, med/dental, business, long
term care, critical illness) nor do I know if I am getting the best insurance rates.
I do not have insurance to cover medical and service costs in my golden years (critical illness and or long
I do not know what my retirement plan will be worth when I retire or how much money I will need post
retirement to live the lifestyle I desire.
I do not know what my legal rights/obligations are in terms of my business associates or my life partner.
0 True – Congratulations. You have a proactive financial plan for prosperity. 1-2 True – Pay attention to the
red flags you have circled. Your personal financial plan needs to be revisited. 3-5 True – You do not have a
financial plan in place and if you continue on this path expect to go down the road to financial trouble .6+ True –
You are in imminent danger of financial problems. Get help now! Fail to plan = plan to fail
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